HVISK ATELIER IS AN ONLINE COMMUNITY AND A DIGITAL SHOWCASE. WE COME ACROSS A LOT OF INSPIRING ARTISTS ON SOCIAL MEDIA, AND THROUGH OUR ATELIER, WE ASK THEM TO INTERPRET OUR COLLECTIONS AND EXPRESS THEM THROUGH THEIR ART. THEIR DIFFERENT WAYS OF APPROACH INSPIRE US TO LOOK AT OUR COLLECTIONS DIFFERENTLY. - AND HOPEFULLY THEY INSPIRE YOU TOO. FOR THIS ATELIER WE TEAMED UP WITH THE UPCOMING SPANISH ARTIST, CLÀUDIA CÀNOVAS. WE HAD A CHAT WITH HER ABOUT HER WORK AS AN ARTIST AND HER THOUGHTS BEHIND THIS PROJECT.

HVISK: WHAT DO YOU DO FOR A LIVING?

CLÀUDIA: I AM CURRENTLY STUDYING FASHION DESIGN IN BARCELONA. WHEN I FINISH MY STUDIES I WOULD LIKE TO BE ABLE TO DEDICATE MYSELF TO MY CAREER AND WORK WITH BRANDS THAT INSPIRE ME.

HVISK: WHAT IS YOUR CREATIVE MEDIUM? 

CLÀUDIA: MY CREATIVE MEDIUM WOULD BE SKETCHBOOKS BECAUSE IT IS A TOOL THAT I USE IN ALL MY PROJECTS TO CARRY OUT THE CREATIVE PROCESS, SHOW THE RESEARCH AND SEE THE EVOLUTION OF THE WORK. I THINK SKETCHBOOKS HELP ME WORK IN DIFFERENT WAYS BECAUSE I CAN COMBINE DIGITAL PARTS (SUCH AS PRINTED PHOTOS) WITH ANALOG ONES (SUCH AS MY OWN DRAWINGS).

HVISK: WHAT DOES HVISK MEAN TO YOU?

CLÀUDIA: HVISK IS A BRAND THAT REPRESENTS MODERNITY, INNOVATION AND RESPONSIBILITY. FOR ME, IT IS ALSO A REFLECTION OF MANY ARTISTIC DISCIPLINES AND A BRAND WITH SOCIAL AND ENVIRONMENTAL AWARENESS.

HVISK: WHAT WAS YOUR INSPIRATION FOR THE ART WORK?

CLÀUDIA: MY MAIN INSPIRATION WAS THE NAME OF THE COLLECTION, “SPEED”.  I HAVE TAKEN REFERENCES TO SOME SHAPES OF CARS AND ESPECIALLY THE MOVEMENT THEY HAVE WHEN THEY ARE IN MOTION AND THE EFFECTS GENERATED BY THEIR SPEED. THEREFORE, SOME PHOTOS ARE DISTORTED OR MOVED. ON THE OTHER HAND, I WANTED TO CREATE COMPOSITIONS INSPIRED BY SKETCHBOOK PAGES TO CONVEY A MORE ”ANALOG” AESTHETIC.